Is squarespace good for blogging and why you should consider it as a creative?
As a creative or surface designer, your work deserves to be seen—and a blog can be a powerful tool to make that happen. Beyond being just a platform to share your process or inspiration, blogging is a way to connect with your audience, establish yourself as an expert, and even create an additional income stream. Let’s explore why a blog can elevate your creative business and how Squarespace makes it seamless.
Showcase Your Creative Process
Your audience is curious about how your designs come to life. A blog allows you to share the story behind your patterns, collections, or projects in a way that social media can’t. Whether it’s a step-by-step walkthrough of a design, tips for aspiring artists, or behind-the-scenes snapshots, blogging adds depth to your work and gives your audience a reason to keep coming back.
Build Your Brand Story
Your blog is more than just words on a page—it’s a space to strengthen your brand identity. Use it to share your creative journey, what inspires your work, and the values that set your designs apart. This storytelling approach creates a deeper connection with your audience and potential clients, whether they’re fellow designers, art directors, or fabric manufacturers.
Sell Without Selling
Blogging is a soft-sell approach to marketing. By sharing valuable insights or showcasing how your designs can be used—like creating mood boards, styling tips, or tutorials—you’re naturally inviting your readers to see the value in your work. Plus, Squarespace makes it easy to link directly to your shop or portfolio so readers can explore (and purchase!) your designs in just a few clicks.
Monetize Your Expertise
Squarespace doesn’t just make blogging easy—it also helps you turn your blog into a source of income. With built-in tools for blog monetization, you can:
Offer exclusive content or tutorials through gated blog posts.
Sell digital downloads like eBooks, printables, or design guides directly from your blog.
Use affiliate links to recommend products or tools you love.
These features let you go beyond showcasing your work, allowing you to earn directly from your knowledge and creativity.
Boost Your SEO and Reach More People
This is a big one! Blogging is also a smart way to get your work in front of more eyes. Each blog post is a chance to improve your website’s SEO, making it easier for potential clients and collaborators to find you online. Squarespace’s SEO-friendly features, like customizable meta descriptions and keyword-rich URLs, ensure your content ranks higher in search results.
Squarespace Makes It Simple
Squarespace’s blogging tools are built with creatives in mind. Its clean, intuitive interface makes it easy to craft beautiful, professional posts, even if you’re new to blogging. From visually stunning templates to integrated social sharing and email campaign options, Squarespace equips you with everything you need to share your work, grow your audience, and monetize your expertise.
For surface designers and creatives, a blog isn’t just a nice-to-have—it’s a strategic way to showcase your talent, grow your brand, and open up new income opportunities on a platform YOU OWN. Ready to start your blog with ease? 🎥 Watch my step-by-step YouTube guide to setting up your Squarespace blog like a pro. From templates to tips, I’ll walk you through everything you need to get started today.
