5 Things to consider when creating a logo
Your logo is typically the first and last thing a client will see. The best logos are simple, unique, and skillfully designed. Combining the right font, color palette, thoughtful spacing, and layout, you can create something unique and refined.
Pro tip: a logo that is simple and well-executed will always make a bigger impression than something that has a great idea behind it but is lacking in professionalism. Here are some things to consider when you’ve taken on a little DIY logo design:
1. Simplicity. Don’t be tempted to make an elaborate illustration that visually describes everything your business does and stands for. As mentioned before, often simplicity and iconic is best.
2. Type. This follows simplicity. Many stylish logos don’t have an icon at all, instead strong fonts and colors are used to convey a company’s message and make a strong statement.
3. Color. The right color choices will make an emotional connection with your audience. They will also look attractive together and subconsciously communicate your brand values. Doing this will engage and attract your most profitable clients.
4. Scalability. Does your logo work when you scale it, or does it lose impact? Your logo should work at multiple sizes. So, take into consideration sizing and spacing as you design.
5. Balance and proportion. Scalability along with balance and proportion go hand in hand. Balance is the core of good design, especially in a logo.
There you have it. Use these tips combined with style, uniqueness, and a little bit of design brainpower and you will have a logo that looks great and represents your business!
Check out “A Guide To Fonts And How To Use Them Like A Pro!”. There you’ll find the tools you need to create a unique, standout logo using fonts!
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Maybe a DIY logo isn’t your jam or you simply don’t have the time to devote to creating your own logo and visual identity for your business, let’s chat! I’d love to help you create a logo that encompasses who you are and what your business stands for to help you reach your ideal client.
