Kelsey Fletcher lifestyle blog is live
Kelsey Fletcher is a medical aesthetician but first and foremost a mama to the sweetest little girl! Since transitioning to a stay-at-home-mama she decided to start her lifestyle blog to share with other ladies about motherhood, skincare, style, and day to day things.
For this project, the goal was to create a clean, feminine brand and website that would highlight her blog posts. Throughout the design process I kept her style and audience in mind by keeping the style simple and feminine yet strong by using touches of custom script, blush pinks, and clean lines.
