How to Create an About Page That Builds Trust and Connections for Surface Designers

Your website's About page isn't just a box to check—it's your chance to connect, build trust, and give visitors a reason to fall in love with you and your work. Whether you're showcasing your creative journey or sharing what inspires your patterns, a standout About page can make all the difference. Let’s dive into the essentials for crafting an About page that feels genuine, engaging, and tailored to your growing surface design business.

1. Share Your Story (and Keep It Real!)

Your About page is the perfect place to share how you got here. Talk about what drew you to surface design, the passion behind your patterns, or even the quirks that make your creative process unique. Don’t be afraid to get personal—it’s your story that sets you apart.

2. Highlight Your Creative Purpose

What lights you up as a designer? Maybe it’s creating bold patterns that bring joy to everyday spaces or working toward licensing your art. Use this section to show visitors what makes your work special and how it could be a perfect fit for their needs.

3. Put a Face to Your Name

Even if you’re a one-person operation, adding a friendly photo of yourself (in your creative zone!) helps visitors connect with you. If you're feeling shy, think of it as inviting them into your studio for a chat—it builds trust and familiarity.

4. Focus on the Value You Bring

Your About page isn’t just about you—it’s also about your audience. Speak directly to them! Are you designing patterns they can license? Creating work that makes their products stand out? Let them know why your designs matter to them.

5. Keep It Visually You

Sprinkle in some visuals that reflect your creative style. Whether it’s snapshots of your sketches, behind-the-scenes photos, or mockups of your work on products, make sure the design of the page mirrors your aesthetic. Keep it polished, but let your personality shine through.

6. Call-to-Action: What’s Next?

Close your About page with a warm invitation to connect. Add a simple, friendly CTA like, “Let’s Chat About Your Next Project” or “Explore My Latest Patterns Here.” Make it easy for visitors to take that next step, whether it’s contacting you, following your journey, or browsing your portfolio.

Your About Page Is Always Evolving

Just like your creative journey, your About page will grow and change. Update it regularly to reflect new accomplishments, designs, or directions. By keeping it fresh and authentic, you’ll ensure it continues to resonate with your audience—and maybe even land you your next big opportunity.

Ready to build a website that truly reflects your creative self? Grab my Stress-Free Website Checklist for Surface Designers!