What Makes a Hero Image So Important?
Your website’s hero image is the showstopper that grabs attention the moment someone lands on your site. But what is a hero image, exactly? It’s the large, visually striking section at the top of your homepage—typically a combination of an image, text, and sometimes a call-to-action (CTA). This area sets the stage for your brand story, pulling visitors in and encouraging them to explore further. For surface designers, a well-designed hero image is a chance to showcase your style, personality, and creativity at first glance. Let’s dive into how you can create a hero image that works as hard as you do.
Think of your hero image as the face of your website. It’s where you make that all-important first impression. A strong hero image can:
Communicate your design style and brand vibe.
Guide visitors to explore your portfolio, shop, or blog.
Create an emotional connection that makes people want to stay awhile.
Here are some examples from my Squarespace Templates below.
How to Create a Hero Image That Works for You
1. Showcase Your Best Work (or Style)
Your hero image is prime real estate—make it count. Choose a standout design, pattern, or product photo that screams you. For surface designers, this might be a vibrant fabric swatch, a seamless pattern in action, or even a flat lay of your tools. High-quality, well-lit visuals are a must to convey professionalism.
2. Add a Clear, Compelling Headline
Pair your hero image with a headline that speaks directly to your ideal client. Something like:
"Bold Patterns for Fearless Creatives" or
"Whimsical Designs to Bring Your Vision to Life."
Keep it short, memorable, and aligned with your brand voice.
3. Include a Call-to-Action (CTA)
What do you want your visitors to do next? Whether it’s exploring your portfolio, shopping your latest collection, or downloading a freebie, make it easy for them to take that step. Add a clear button with action-driven text like:
“Shop My Patterns”
“Browse the Portfolio”
“Get the Free Surface Design Checklist”
Use colors that stand out against your image to draw attention to your CTA.
4. Design for Mobile, Too
Your hero image needs to shine on every screen. Ensure your text stays readable and your image crops nicely on mobile devices. Test your website across different devices to guarantee a seamless experience.
5. Keep It Clean and On-Brand
Don’t overcrowd your hero image. Leave space for the eye to rest and ensure your fonts, colors, and imagery align with the rest of your website. Consistency is key to creating a polished, professional look.
Your hero image is more than just a pretty picture—it’s the gateway to your brand. When done right, it creates a professional, cohesive first impression and invites visitors to explore what makes your work special. Need clarity about what pages and sections your site actually needs? Download my Stress-Free Website Checklist for Surface Designers to start crafting a website that feels as polished and creative as your designs!
